This brand has roots. The second chapter of a design relationship rooted in family, food, and community.
In 2017, I designed the identity for Quick Bites Soul Food Restaurant in Bellevue, Nebraska — a family-owned soul food spot built by Justin C. Epting. Eight years later, Justin's nephew Keenan came to me to build the brand for his inaugural food festival, inspired by his uncle's legacy.
Keenan's teenage brother picked up a pencil and sketched the idea.
My job was to give it the craft it needed to work at every scale.
From that sketch I developed a full brand system: a primary circle badge mark, horizontal and vertical wordmarks, a simplified mark, black and white versions, a color palette rooted in appetite psychology, and a repeating brand pattern. Every decision was grounded in one principle — this brand should feel like the community it comes from.
Reds, oranges, and warm golds.
Colors that don't just look good — they make you hungry.
The brand showed up everywhere: stage backdrop, entry arch, passport booklet, media passes, staff apparel, and merchandise. Every touchpoint spoke the same visual language.
